Professional Overview

Sam began his career working across digital agencies, where he gained broad experience designing websites, applications, and user flows for clients across retail, media, and emerging tech. This early exposure helped him build a strong grounding in UX fundamentals, accessibility, and the principles of behaviour-driven design.

Before joining Boshhh, Sam worked in-house for a high-growth technology business, contributing to product improvements that reduced friction, simplified onboarding, and increased user adoption. His work blended research, prototyping, and visual design, always anchored in practical insight gathered from real user behaviour.

At Boshhh, Sam plays a key role in shaping the UX and UI of our core data products. He works closely with product managers and engineers to ensure every interface is intuitive, consistent, and built for speed. His focus is turning behavioural intelligence into clear, actionable user experiences that feel effortless and trustworthy.

Key Responsibilities

• Designing user journeys and interfaces for Boshhh’s data intelligence products

• Prototyping and testing UX improvements to increase adoption and ease of use

• Applying behavioural insight to simplify complex processes and data interactions

• Maintaining design consistency across products through shared systems and UI patterns

• Supporting the Head of Design in evolving the product’s visual and interaction standards