Professional Overview

Sam began his career as a data engineer, working across financial services and analytics consultancies where he built robust data pipelines and infrastructure for high-volume, high-integrity datasets. His early work focused on architecting reliable systems and establishing data quality frameworks, forming a rigorous technical foundation.

He later advanced into senior data roles, developing machine learning models and behavioural analytics that enabled organisations to understand patterns, forecast outcomes, and make data-driven decisions. His work spanned risk modelling, consumer segmentation, and real-time data processing, always anchored in accuracy, scalability, and measurable impact.

At Boshhh, Sam leads the data strategy across the Group, overseeing the design, engineering, and optimisation of the data platforms that power our behavioural intelligence products. He ensures our models, pipelines, and insights are precise, resilient, and continually improving as we scale.

Key Responsibilities

Geoff leads strategic partnerships and market expansion efforts, ensuring Boshhh Group's solutions reach the businesses and communities that need them most.

• Leading data strategy, architecture, and technical standards across Boshhh

• Overseeing model development, predictive analytics, and behavioural insights

• Ensuring data integrity, governance, and compliance across all systems

• Collaborating with product and engineering to deliver data-driven features

• Driving innovation in real-time financial intelligence and analytics capability