Professional Overview

Paz began his career within creative studios, where he developed a strong foundation in brand identity, visual communication, and digital storytelling. His early work spanned campaigns, product launches, and cross-platform design, giving him a deep understanding of how visual systems shape perception and influence behaviour.

He later moved in-house, focusing on product design for fast-scaling digital businesses. There, Paz built scalable design systems, improved conversion-critical user journeys, and led multidisciplinary teams in delivering clean, intuitive interfaces informed by behavioural insight. His approach combines aesthetic clarity with practical usability, ensuring design decisions support both user needs and commercial outcomes.

At Boshhh, Paz leads the end-to-end design direction across the Group, overseeing product design, brand expression, and all creative output. He works closely with product, engineering, and commercial teams to ensure design is strategic, consistent, and aligned with Boshhh’s ambition to redefine behavioural financial intelligence.

Key Responsibilities

• Leading product design and end-to-end UX for Boshhh’s core platforms

• Owning the visual identity and brand expression across all touchpoints

• Developing scalable design systems and interaction standards

• Ensuring all creative output aligns with Boshhh’s positioning and long-term brand equity

• Collaborating across disciplines to turn complex data into clear, engaging experiences